Many retail businesses want to start selling their products online. While small retail businesses with a focused scope may be able to find a specific sales platform such as Etsy, and meet their target market well enough, many small businesses have realised that by maintaining a presence on multiple sales platforms such as Amazon, Ebay, and Etsy all at once will help them reach a far greater audience.
The Problem is that managing and tracking stock for a even mildly popular store on multiple platforms can be incredibly time consuming, and a logistical nightmare.
There are many issues that come together to make this so difficult...
- Stock management interfaces on each individual platform can be clunky and slow to use
- Individual sales platforms do not report to each other, meaning any synchronisation needs to be performed manually
- Different sales platforms have very different and unique ways of handling stock management
Businesses tend to build systems to cope with these limitations, it's typical for businesses to either allocate portions of stock to each sales platform to avoid selling the same stock twice, or to quickly change the stock on every other sales platform upon recieving an order.
The trouble is that these systems are often inefficient, and very vulnerable to human error. If an employee forgets to mirror a sale on other platforms, the business may accidentally sell items they dont have, need to contact the person and make alternative arrangements. This opens the business to bad reviews, and wastes time.